Natura Chronos Asian looking customer applying serum on face.

Serum Guide: What This Powerful Cosmetic Is And How To Use It.

With its light texture, serums have become a must-have product for those following a skincare routine. 

It is natural that the wide variety of beauty products on the market generates doubts when you shop. Serums have emerged to dispute space in toiletry bags with other skin products, provoking a series of questions about their properties.

With an aqueous texture and different purposes, many people are confused about the right time and the most suitable age in which to use them and whether they function as a substitute for some other item in the beauty routine. To put an end to these and other questions, the following guide proves that serums are here to stay.

Serum: what is it?

With a very light and fluid liquid consistency, serum might look like a gel, but its texture is rather different. It may be said that it seems more like that of water. Developed for any type of skin, the product leaves the skin dry after it is applied and contains a high concentration of strong and effective active ingredients. Its characteristics allow the fluid to penetrate to the deepest layers of the skin, offering faster results.

Serum x Cream: what is the difference?

Because they are aqueous, generally serums do not have oil in their composition. When they do, they are still very light. The same is true of moisturizing agents. For this reason, they are usually highly recommended for people with oily or mixed skin.

The creams, having greater consistency and body, are replete with properties that provide hydration, with more diluted active ingredients. For this reason, some people opt to use the two products, applying the serum first and then the cream, with each one exercising a different function.

How and when to invest in a serum?

The choice depends on what you are looking for in a skin product. Many serums are rich in antioxidants, such as vitamin C and vitamin E, which are great allies in preventing aging of the skin, leaving it healthy-looking and fresh and protecting it from the free radicals caused by the sun or pollution.

Glycolic and retinoic acid are common in these products. Recommended for people who want to treat acne or aging, they stimulate the production of collagen and cellular renovation. Additionally, they help control oiliness and even the skin out, decreasing the occurrence of spots.

For this reason, this cosmetic is more recommended for people with oily skin or acne. Mature skin, which tends to be drier, can also benefit greatly from serum, especially when used in conjunction with creams, which keep the skin hydrated for longer.

And remember: don’t overdo it. Serums do not need to be applied lavishly. A few drops are enough for it to have the desired effect.

Which products to use?

Intensive Firming Serum 

Indicated for people seeking a product with a tensor effect, this serum provides an immediate lifting and is capable of increasing collagen production eightfold after seven days of use because of the Jatobá extract in the formula. Over time, the product smoothes over wrinkles, illuminates the skin, and restores the firmness and elasticity of the face.

Smoothing Eye Contour Serum 

This fluid, easy-to-apply emulsion has higher concentrations of active ingredients than ordinary cosmetic treatments. Jambu concentrate relaxes collagen and elastin fiber micro tensions that cause wrinkles and expression lines and Hyaluronic Acid - a favorite with dermatologists - which stimulates skin filling.

Night Serum for Oil Control and Pores Refiner

With a powerful ingredient combination, this serum treats most issues caused by excess oil production. Using Babaçu prebiotic the serum restores the skin’s microbiome, balances, and corrects imperfections of oily and combination skin.

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