What does this Privacy Notice apply to?
Natura, as part of Natura &Co Group of Companies (“Natura &Co”, “we”, “us”, “our”), are fully committed to the responsible collection, use and care of the personal data of its customers and website users.
This US Privacy Notice for Customers and Website Users (“Privacy Notice”) provides you with information on how Natura &Co collects, uses, and shares personal data through our websites, products, mobile applications, or other sites that display this Privacy Notice.
If you are in a jurisdiction that recognizes the concept of a Data Controller or similar, the Data Controller is the Natura &Co entity (including Group of Companies) with which you have a customer relationship. If you have a query about how your Personal Data is being used, you can contact the data controller through the Data Protection Officer (DPO) team here.
Capitalised terms not otherwise defined in this Notice have the following meanings:
- Personal Data means any information relating to an identified or identifiable living individual.
- Sensitive Personal Datameans any information relating to an individual’s racial or ethnic origin, political opinions, religious or other beliefs, trade union membership, criminal records/history or processing of genetic data or biometric data, data concerning health or data concerning a natural person's sex life or sexual orientation. Depending on where you are based sensitive personal data may also refer to personal information that, once leaked or illegally used, may cause harm to natural persons, including but not limited to information on specially designated status, financial accounts, individual location tracking, as well as the personal information of minors or information on social security, driver’s license, state identification, and passport numbers, precise geolocation, and the combination of email address, debit card, or credit card with security or access code, password, or other credentials allowing access to financial account.
- Processing means the use of personal data including collection, recording, organization, structuring, adaptation or alteration, analysis, retrieval, consultation, providing or blocking access to (including remote access), disclosure, dissemination, aligning, copying, transfer, storage, deletion, hosting, combination, destruction, disposal, or other use or handling of personal data.
- Data Controller means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. In our company, the ultimate data controller is Natura & Co., our holding company.
- Third Party means any natural person or legal entity, public authority, agency or any other body other than Data Subject, Data Controller, any vendor, supplier or service provider who solely or jointly process personal data on behalf of the Data Controller and acts on the Data Controller’s instructions.
- Data Subject means the identified or identifiable living individual to whom the Personal Data relates.
- Natura &Co Group of Companies means Aesop, Avon, Natura Cosmeticos, Natura &Co Pay and The Body Shop, and the full listing can be found here.
Personal Data we collect and process
We collect, store, and process your Personal Data in a number of ways including when you:
- Visit our websites, and branded pages and applications through third-party platforms;
- Register an account with us and/or purchase products through our website and/or undertake a live consultation;
- Visit one of our retail stores or counters, including if you register an account with us in store;
- Provide data to our Customer Engagement, our Franchisees, direct marketing campaigns, sweepstakes and competitions;
- Correspond with us across any of our channels (e.g. messaging platforms such as text message, live chat, social media and email);
- Submit a review regarding our products at our websites, and branded pages and applications.
The following categories of Personal Data are followed by information about their source(s), purpose(s), legal bases and disclosure(s).
|Categories of Personal Data||Examples of Personal Data and their sources||Purposes and legal bases for Personal Data Processing|
Basic Personal Data
Identifiers may include your name, postal and email address, telephone number, gender, date of birth, country/state of residence, title, login information, your consultant/representative ID number, IP address, device identifier or similar other identifiers, beauty profile information.
We may get identifiers directly from you when you correspond or communicate with us by phone, e-mail, and online chat, in our store, or otherwise; register or create an account; participate in a contest, sweepstakes or an online survey; sign up for our rewards program or other program or club; sign up for email and/or SMS news and alerts; or use social media to interact with us, or to share something from our websites with others. We may also get identifiers from third parties. like social media platforms, or individuals who purchase goods or services to be delivered to you (such as gifts or gift cards).
We may use these Personal Data to provide and improve the features, products and services you request; for registration, contests and promotions; to communicate with you to provide information; to provide personalized content, information, and to send you brochures, coupons, samples, offers and other information on our products or our Group Of Companies; when we perform our duties in a commercial relationship with you; to provide customer support when you communicate with us; to improve our Sites and Apps, our customer service and support, and the user experience; to contact you via telephone or text message with offers relevant to your preferences; to allow you to log in with a social media account and share activities on your social media pages, such as Facebook; to verify your identity; to communicate with you about your account and activities on the Sites; to send notice of changes to any of our websites or policies; for processing of Personal Data needed for the assessment and acceptance of customers or vendors; to deliver relevant advertising; and/or for research.
When you review a product on our websites, and/or branded pages and applications used for marketing purposes including reprinting in brochures/other market materials and upon obtaining your consent, where required.
Depending on the laws applicable where you are based, we will process such Personal Data on the basis of our legitimate interest(where applicable and depending on where you are based), your consent, for the performance of our commercial relationship with you, or as otherwise permitted by law, as applicable.
|Sensitive Personal Data||
We limit the circumstances where we collect and process Sensitive Personal Data, as defined above.
In some instances, you may have requested services or products that do not directly involve the collection of any special categories of data, but may imply or suggest your religion, health or other special categories of data, such as skin concerns and adverse events from you which may include information on your health and or ethnicity.
We may use these Personal Data to provide products and services you request; for registration, contests and promotions; to provide you with personalized content, information, and to send you brochures, coupons, samples, offers and other information on our products within Natura &Co Group Of Companies; to confirm your identity as a registered member; for analytical and demographic purposes; and when we perform our duties in a contract with you.
We process such Sensitive Personal Data on the basis of your consent or as otherwise permitted by the laws applicable depending on where you are based.
This Sensitive Personal Data may be shared for business purposes within the Natura &Co Group of Companies and with service providers.
Your Sensitive Personal Data will not be used for any additional purposes that are incompatible with the purposes listed above unless we provide you with notice of those additional purposes.
We may obtain information on the products and services that you have shown an interest in or purchased, including product preferences, billing address, shipping address, together with purchase details (products, colour, size, quantity, price), methods of payment and/or any communications we have received about your order or purchase; name, card issuer and card type, credit or debit card number, expiration date, CVV code, and/or billing address; fraud checks or flags raised about your transactions, payment card refusals, suspected crimes, complaints and/or claims.
We get this directly from you when you purchase goods and services at any of our retail locations online or in person and in some cases from third parties.
We may use this Personal Data to provide and improve the features, products and services you request; to provide you with personalized content, information, and to send you brochures, coupons, samples, offers and other information on our products or our Group of Companies; to perform all management activities connected with fulfilment of your order, including administrative management of the contract, delivery of goods, payment processing, management of any claims and litigation, and fraud prevention; to validate, confirm, verify, deliver, install, and track your order, including to arrange for shipping, handle returns and refunds, and maintain a record of the purchases you make; to provision products you purchased from us; to provide you offers that may be of interest to you; and/or to deliver relevant advertising.
We may also use this data to protect you, other customers and our business against criminal activities and risks, and to make sure we understand and can meet our legal obligations to you and others, and can defend ourselves.
Depending on the laws applicable where you are based, we will process your Personal Data on the basis of our legitimate interest (where applicable anddepending on where you are based), for the performance of our contract with you, to comply with applicable legal obligations, or as otherwise permitted by law.
|Internet or other similar network activity||
You can generally visit the website without providing any personal data about yourself. In this case we only collect and store data about your website access which will automatically be transmitted from your browser to us when you access the website.
We get this indirectly from you (e.g., from observing your actions on our Sites) or from third parties like data analytics providers. This may include: IP address, MAC address or other unique identifier information (“Device Identifier”) for the computer, mobile device, technology or other device (collectively, “Device”), domain name, browser type and version, browsing history, search history, information about your visit (including products viewed, purchased or search for), details of any website which has referred you to our website, application, or advertisement; location and time zone setting, browser plug-types and versions, operating system and platform, page responses times and errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, keystrokes typed, and mouseovers); the amount of time you spend viewing or using the Website and the pages visited, the number of times you return, or other click-stream or site usage data and mouseovers) and methods used to browse away from the page.
We may use this Data to provide you with personalized content, information, and to send you brochures, coupons, samples, offers and other information on our products or our group of companies; and/or to deliver relevant advertising. We also use this Data to enable the technical delivery of our website's content to your device; to improve our online services and the experience you receive when engaging with us online; as well as for purposes of the technical security of our website
Depending on the laws applicable where you are based, we will process your Personal Data with your consent, and/or for the performance of our contract with you, and/or on the basis of our legitimate interests (where applicable and depending on where you are based) in ensuring the security of the website, optimizing the website and services we offer to you, improving marketing, analytics, or site functionality, or as otherwise permitted by law.
In certain jurisdictions you may be able to select your cookies preferences based on consent.
|Preference information and Inferences drawn from other Personal Data||
This includes a profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behaviour, attitudes, intelligence, abilities, and aptitudes. It also includes information ascertained about you from social media such as your profile picture, likes, location, and product preferences.
We receive these inferences indirectly from you (e.g., from observing your actions on our Sites) or from third parties, such as a data analytics provider.
We use such Data to provide and improve the features, products and services you request; to provide you with personalized content, information, and to send you brochures, coupons, samples, offers and other information on our products or our Group of Companies; to contact you via telephone or text message with offers relevant to your preferences; to improve our websites, products and services, customer service, and customer shopping experience; to create a session replay that shows your visit to our site; and/or to deliver relevant advertising or provide you with copies of our newsletter and information about our products, store launches, partnerships and in-store events, to contact you regarding service-related matters. We may use your data to gather feedback from you, to enable you to participate in customer research or focus groups, to inform you about products and commercial opportunities you may be interested in, to improve your experience as a Customer by building a profile of your preferences (including purchasing records) to offer you personalized products and offers; to enable your participation in our promotions, contests, prize draws, and special offers; to improve existing and develop new products and services; and to fulfil our administrative and commercial purposes and interests in activities such as those for security purposes, statistic and marketing analyses, systems maintenance, to manage product warranties and refunds.
Depending on the laws applicable where you are based, we will process your Personal Data on the basis of our legitimate interest (where applicable and depending on where you are based) and, when required by law, on your consent.
We may collect communication data from various sources, including contact lists, demographic information originally collected from other companies within Natura &Co group, and Personal Data legally obtained from other third parties, which may be combined with other information that we collect for the purposes described in this section, including information on your communications with us (e.g. your emails, letters, calls, posts and messages on our social media). This may include communications with Sales Managers, Regional Managers, and/or Beauty Entrepreneurs if they share such communications with us.
We use such Data to provide and improve the features, products and services you request; to provide you with personalized content, information, and to send you brochures, coupons, samples, offers and other information on our products or our Group of Companies; and/or to deliver relevant advertising.
Depending on the laws that apply in your country, we will process your Personal Data on the basis of our legitimate interest(where applicable and depending on where you are based), for the performance of our contract with you and, when required by law, on your consent.
|Other Personal Data we may have collected with your consent||
We get this information directly from you. This may include:
We use such Data to provide and improve the features, products and services you request; to provide you with personalized content, information, and to send you brochures, coupons, samples, offers and other information on our products or Natura &Co group of companies; when we perform our duties in a contract with you; and/or for processing of Personal Data needed for the assessment and acceptance of customers and to assist you to find your nearest store.
Depending on the laws that apply in your country, we process your Personal Data on the basis of our legitimate interest(where applicable and depending on where you are based), for the performance of our contract with you and, when required by law, on your consent.
About Third-party sites
How long we store your Personal Data
We store your Personal Data processed for the purposes stated in this Notice and for the duration of our business relationship with you. Once our business relationship with you has ended and your data is no longer required for these purposes, we will delete your data, unless your data is required also for other purposes set out in this Privacy Notice, and/or is necessary to fulfil applicable legal or regulatory obligations. We also may store your data for dealing with any complaints regarding our products and services. Our retention periods are being determined as per the legal requirements of where you are based.
How we share and disclose your Personal Data
As a global Company, we may disclose your Personal Data to:
- Natura &Co Group Of Companies;
- Customers, Sales Leaders and/or Franchisees of Natura &Co, if you have indicated a desire to purchase products this way;
- Third-parties who provide goods or services to help us conduct our business and improve our services;
- External auditors and or legal advisors;
- Other parties to whom we are authorised or required by law to disclose information;
- Law enforcement and other government authorities. To do so, the authority requires an appropriate judicial order or warrant, for which they need to demonstrate that the disclosure of the requested or intercepted information is required. We reserve the right to challenge these requests.
We may share or transfer your Personal Data in the course of any direct or indirect reorganization process including, but not limited to, mergers, acquisitions, divestitures, bankruptcies, and sales of all or part of our assets. Your Personal Data may be shared following the completion of such transaction and/or during the assessment pending transfer (subject to confidentiality requirements). If transferred, your Personal Data will remain subject to this Privacy Notice or a policy that, at a minimum, protects your privacy to an equal degree as this Privacy Notice unless you otherwise consent.
International Data Transfers: We may transfer your Personal Data to our affiliates and subsidiaries or to other third parties, in accordance with applicable local law, depending on where you are based. We may also transfer your Personal Data from your country or jurisdiction to other countries or jurisdictions in accordance with legal requirements.
- For international data transfers subject to EEA, UK and Swiss law: we primarily use European Union Commission Standard Contractual Clauses.
- For transfers between other jurisdictions, we may rely on other legal mechanisms for international transfers, as appropriate under the relevant law.
- We have also concluded and executed an Intra-Group Agreement to ensure safe and lawful transfers of personal data take place among entities within the Natura Group of Companies, and also among different countries around the world, where such transfers are necessary in the course of business.
We carry out Transfers Impact Assessments to implement supplementary measures to ensure your personal data is processed under the standards that apply to your territory.
Your Sensitive Personal Data will not be used for any additional purposes that are incompatible with the purposes listed above unless we provide you with notice of those additional purposes.
How we protect your Personal Data
We implement comprehensive technical, physical and organizational measures to ensure a level of security appropriate to the risk to the personal data we process and to ensure compliance with applicable legal requirements. These measures are aimed at safeguarding the ongoing integrity and confidentiality of personal data. We evaluate and improve these measures on an ongoing basis.
How we approach to children’s privacy
Our websites are designed and intended for adults. We understand the importance of taking extra precautions to protect the privacy and safety of children using Natura &Co products and services.
You must be at least 18 years old to purchase products from our Website. We do not have actual knowledge about selling or sharing of Personal Data of consumers under the age of 16. If you become aware of any selling or sharing information from children under 16, please call us at 720-408-2293 or contact us via our website by clicking here. Minors under 18 years of age may have the Personal Information that they provide to Natura through the Site deleted by calling 720-408-2293 and requesting deletion. Please note that, while we make reasonable efforts to comply with such requests, deletion of your Personal Information does not ensure complete and comprehensive removal of that data from all systems.
Minors under Age 13: The Sites are not directed to children under 13. We do not knowingly collect, use, or disclose Personal Information from anyone under 13 years of age without verifiable parental consent. If we learn that a child under the age of 13 has submitted Personal Information online without parental consent, we will take all reasonable measures to delete such information from our databases and to not use such information for any purpose (except where necessary to protect the safety of the child or others as required or allowed by law). If you become aware that we have unknowingly collected personally identifiable information from a child under the age of 13, please contact us by calling 720-408-2293.
Where one of our websites may be intended for a younger audience, depending on where our audiences are based we get consent from a parent or guardian in accordance with the applicable local law. If you learn that a child has, in violation of this Privacy Notice, registered for email newsletters, or otherwise provided their Personal Data, please report it to us using the contact information provided at the bottom of this Privacy Notice. If we become aware that an underage user has provided Personal Data without parental permission, we will terminate that account and delete all Personal Data provided by that user to the extent feasible and as soon as practicable.
Depending on where you are based, we may use your personal data to carry out age verification checks and enforce any such age restrictions.
Your rights in relation to the processing of your Personal Data
If you are a resident of California, Colorado, Connecticut, Utah or Virginia, the law in your state provides you with the following rights with respect to your Personal Data:
- The right to know what personal data we have collected, used, disclosed, and sold about you, including the categories of personal data, the categories of sources from which the personal data is collected, the business or commercial purpose for collecting, selling, or sharing personal data, the categories of third parties to whom we disclose personal data, and the specific pieces of personal data we have collected about you.
- The right to obtain a copy of personal data we have obtained about you in a portable and, to the extent technically feasible, readily usable format.
- The right to correct inaccurate personal data about you, taking into account the nature of the personal data and the purposes of the processing.
- The right to request that we delete any personal data we have about you.
- The right to opt-out of the sharing of your personal data for purposes of targeted advertising (also called cross-context behavioral advertising and/or the profiling in furtherance of decisions that produce legal or similarly significant effects, which you can exercise on our website here, as described below, or by modifying your privacy preferences (e.g., Global Privacy Control), available through certain internet browsers and extensions, that signal your preference to opt out. Please note that clearing your cookies at any time will remove the signal of your selected privacy preferences.
- If we deny your request, the right to appeal our decision.
Depending on where you are based, our digital marketing communications may provide unsubscribe or opt-out mechanisms that allow you to modify your communications preferences. Please note that if you opt-out of marketing communications, we may still contact you with non-promotional communications, such as those about ongoing business relations or administrative messages (e.g. updates on online orders).
In order to exercise your rights, including the withdrawal of your consent, please use our contact form on our website or contact our customer service at 720-408-2293. You may also designate an authorized agent to make a request on your behalf. In order to protect your data from unauthorized access or alteration by third parties, all requests regarding your personal information will be subject to verification of the identity of the requesting individual. We will verify your identity by asking you to provide us with additional information such as your email address, order numbers of previous orders of our products and services, or the last four digits of a credit or debit card used to make a purchase. We may also use a third-party verification provider to verify your identity. We endeavour to respond to a verifiable request within required time frames. Please note that we are only required to honor requests to know twice in a 12-month period. To appeal a decision we have made regarding your request, you may call us or contact us by using the contact form available on our website. We will respond to appeals within the required timeframe based on where you live.
A Data Subject who feels that we are not adhering to this Notice or applicable data protection laws with respect to his or her Personal Data may contact us to register a complaint; submit requests for exercising rights; or address any other issue arising under this Notice. Complaints by any person may also be referred to the DPO team by email here.
We do not discriminate against consumers who exercise any of their rights described in our Privacy Notice. Without prejudice to any other remedies, you also have the right to lodge a complaint with a supervisory authority at any time.
Opt-Out Preference Signals: We are working towards enabling Global Privacy Control (GPC) as an additional way for you to submit a request to opt-out of the sale and sharing of your personal information through browsers and/or browser extensions that support such a signal. Until then, you can opt-out of the use of third-party cookies for personalized advertising by setting your cookie preferences on our website or on your browser.
Shine the Light Disclosure
California law allows California residents to request certain information regarding our disclosure of Personal Data to third parties for their direct marketing purposes. To make such a request, please put “Shine the Light” in the ”Request Details” portion of your request on the form above or in the subject line, if submitted by e-mail. Note that there are restrictions on the number of times you can exercise some of these rights. You may designate an authorized agent to make a request on your behalf. The agent must provide proof of your authorization. We may deny a request from an agent that does not submit proof that they have been authorized by you to act on your behalf. We may need to verify your request before completing it. For example, we may ask you to confirm data points we already have about you. We will only use Personal Data provided in a request to verify the requestor’s identity or authority.
If you have previously consented to sharing precise geolocation information with our Digital Services, you can choose to stop the collection of this information at any time by changing the preferences on your browser or mobile device settings.
If you have permitted one of our mobile applications to send you push notifications or alerts, you can deactivate these messages at any time in the notification settings on your mobile device.
Changes we make
We may update this Notice periodically and will revise the date at the bottom of this Notice to reflect the date when such update occurred. If we make any material changes in the way we collect, use, and/or share the personal information that you have provided, we will endeavour to provide you with notice before such changes take effect, such as by posting prominent notice on our Company website.
Continued use of the website constitutes acceptance of the new Privacy Notice. We encourage you to periodically review this page for the latest information on our privacy practices. Where required to do so by the applicable law depending on where you are based, we may seek your prior consent to any material changes we make to this Privacy Notice.
In the event of any difference in interpretation or meaning between the English version and any other translation of this Privacy Notice, the English version shall prevail. Please see the English version of this Privacy Notice here.
Effective Date: January 1, 2023