Natura

Yes. This shampoo has sulfate in it.

Natura only uses safe ingredients according to the most current scientific criteria. It is important to know that sulfate is not a villain, it does not hurt the hair when combined with moisturizing ingredients in the formulation. It is an ingredient with high cleaning power, mainly responsible for removing impurities and dirt from the threads.

Natura Lumina has authorial and sophisticated fragrances. Rescuing the historical olfactive signature of Natura in Hair Care, it’s in the aromatic olfactive family, with a vegetable green irreverence combined with floral femininity and refreshing citrus, reinforcing the performance and connection between science and nature of these products.

The olfactive signature was adapted to each treatment system of this product line to enhance the benefits for each type of hair: Balsamic, benzoin and vanilla notes with woody notes of patchouli and sandalwood, associated with the vegetable green olfactive signature, ensure.

Regeneration from extreme damage to recover a more uniform texture, reduce split ends and breakage. Reconstruction of hair cortex matter for increased vitality, strength, shine and softness. Healthy hair from the first application.

Hair that has undergone chemical processes such as permanent straightening and curling, dyeing or bleaching tends to be thinner than its natural consistency, with split ends. Chemically treated hair is brittle due to loss of hair mass, and often involves cortex damage, affecting hair shine and movement.

We identified that the spider web protein and hair protein have the same design, revealing a unique similarity between them. Then, it can connect with the hair and promote a protein repair, with a specific focus on each damaged area of the hair fiber.

We reproduced the web protein in the laboratory and then we created a new advanced technology for hair treatment: Pro-web Biotechnology. This protein acts deeper, truly filling the hair fiber, from the inside out. And it is a smart filling, according to the hair damage. Neither more nor less.

The results? Healthy hair since the first application. Precision hair treatment, that is, it repairs different levels of strand damaged, treating each damaged differently. Truly regenerated hair. No tricks.