acquisition flow Lumina Straight Hair Purifying Shampoo
  • Combined with the power of our unprecedented Pró-Teia Biotechnology, the Anti-Pollution active protects hair against pollution and free radicals, preventing oxidation of the strands, and the Nutrerevitalization active reconstructs cortex and strengthens fiber.
  • 4.7 times stronger than conventional products
  • Glossier hair
  • Varnish effect
  • Strong, resistant hair
  • Straight-looking hair
  • Soft hair
  • Produces extra lather
  • Cleans hair without drying out the ends
  • Keeps the hair cleaner for longer
  • Extra-shiny hair
  • Removes oil from roots and retards return of oiliness
  • Apply shampoo to wet hair, massaging into the scalp.
  • Rinse.
  • Pró-Teia Biotechnology that promotes a protein recharge that acts at a deeper level, filling the strands of hair intelligently from inside out, targeting precisely what the hair needs.

    See the full list of ingredients

    Formulated Without: parabens, phthalates, propylene glycol, mineral oil, PABA, petrolatum, triclosan, DEA and animal ingredients.

    Natura Lumina has authorial and sophisticated fragrances. Rescuing the historical olfactive signature of Natura in Hair Care, it’s in the aromatic olfactive family, with a vegetable green irreverence combined with floral femininity and refreshing citrus, reinforcing the performance and connection between science and nature of these products.

    The olfactive signature was adapted to each treatment system of this product line to enhance the benefits for each type of hair: The crunchy vegetable green olfactive signature, reinforced by the green leaves and the freshness of the Persian Lime, reinforces hair shine and softness.

    For natural healthy straight hair, which tends to be greasier at the root than in other parts, weighing down throughout the day.

    Reduced roots oiliness, lightweight hair and movement, with hydration focused on hair ends, without weighing hair down. Protection against external factors such as pollution and free radicals. Loose and healthy hair from the first application.

    We identified that the spider web protein and hair protein have the same design, revealing a unique similarity between them. Then, it can connect with the hair and promote a protein repair, with a specific focus on each damaged area of the hair fiber.

    We reproduced the web protein in the laboratory and then we created a new advanced technology for hair treatment: Pro-web Biotechnology. This protein acts deeper, truly filling the hair fiber, from the inside out. And it is a smart filling, according to the hair damage. Neither more nor less.

    The results? Healthy hair since the first application. Precision hair treatment, that is, it repairs different levels of strand damaged, treating each damaged differently. Truly regenerated hair. No tricks.


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