Natura

Yes. Natura only uses safe ingredients according to the most current scientific criteria. All products undergo rigorous safety and quality controls. Sodium Lauryl Sulfate is used as a very efficient cleanser and is not harmful at the concentrations used in our formulations such as our shampoos. Our Natura Lumina Curly Hair Collection does not have any sulfates added.

Natura Lumina has authorial and sophisticated fragrances. Rescuing the historical olfactive signature of Natura in Hair Care, it’s in the aromatic olfactive family, with a vegetable green irreverence combined with floral femininity and refreshing citrus, reinforcing the performance and connection between science and nature of these products.

The olfactive signature was adapted to each treatment system of this product line to enhance the benefits for each type of hair: Its enhanced floral bouquet of Muguet, Rose and Jasmin, combined with Sandalwood and Musk, and with the vegetable green olfactive signature, enhances treatment for damaged hair and nutrition.

Dry hair, which tends to be frizzy, with excessive volume and poor shine. Dry hair has a rough texture and poor movement when compared to healthy hair.

These products are for dry hair and provide repair with deep nutrition, volume control, hair sealing and reduced frizz for health recovery, and reduction of split ends. Nourished and healthy hair from the first application.

We identified that the spider web protein and hair protein have the same design, revealing a unique similarity between them. Then, it can connect with the hair and promote a protein repair, with a specific focus on each damaged area of the hair fiber.

We reproduced the web protein in the laboratory and then we created a new advanced technology for hair treatment: Pro-web Biotechnology. This protein acts deeper, truly filling the hair fiber, from the inside out. And it is a smart filling, according to the hair damage. Neither more nor less.

The results? Healthy hair since the first application. Precision hair treatment, that is, it repairs different levels of strand damaged, treating each damaged differently. Truly regenerated hair. No tricks.