In the Press
“Natura needed to make this list, as it is committed to being vegan, cruelty-free, fair-trade and 100% carbon neutral. Their unique ingredients from the rainforest are all listed in full transparency, as well as how they are harvested and treated before they are packaged up and applied to our skin.”
“Brazilians know hair care. This restorative Natura Ekos Murumuru Restoring Hair Mask is made with murumuru butter and brings hair at least two points higher on the highly scientific Gisele (Bündchen) scale. In non-celebrity speak, that means less visible damage and improved elasticity, shine, and frizz control.”
“I don't know what it is about this entire line of hand creams, but every single one smells beautiful and doesn't leave a greasy residue on my hands. It also leaves the skin soft and nourished for hours.”
“…Natura & Co. is not your average beauty conglomerate. Devoted to sustainable and ethical business practices since its founding in 1969 – long before it was trendy…”
"This hand cream contains oil from fatty nuts, and is therefore incredibly moisturizing," says Rachel Nazarian, MD, a board-certified dermatologist based in NYC. "The oils also act as a barrier to prevent evaporation of natural moisture from skin into the environment, especially during dry, arid months."
“Lauded Brazilian brand Natura launched a new haircare line Lumina, that recognizes the unique beauty of every woman and focuses on individual identity…. Based on biomimetics – the method inspired by nature to create bridges between biology, technology, and biotechnology – Lumina regenerates each hair strand, rendering it healthier from the first application. Lumina’s Curly Hair Treatment System is the ultimate line of products dedicated to your ringlets to produce instant definition and hydration with intense shine – leaving the hair with natural movement and banishing frizz. Not only do these products work wonders on your hair, but they smell incredible.”
“Contrary to plastic beads, Natura’s exfoliating soaps contain seed particles to provide gentle cleansing and exfoliation, while maintaining the skin's natural hydration and stimulates cell renewal.”
