Co-created by an exclusive in-house perfumer, our alluring scents are inspired by the rich aroma of the Amazon's most fragrant biodiverse ingredients.
natural origin formulas
For over 50 years, we’ve worked with local experts to tap into the Amazon’s biodiversity. Our formulas are infused with powerful benefits found only in the fruits, nuts, and oils of the Brazilian rainforest.
VEGAN & CRUELTY FREE
Our products are never tested on animals and meet standards over and above legal requirements.
All of our natural-origin ingredients are sourced responsibly and ethically, with preservation of the Amazon forest and its peoples’ heritage as a priority.
Our environmentally-friendly design process applies the 4Rs approach to packaging — recyclable, recycled, renewable and refills.
“Top notes are fresh and sweet but my favorite is how this fragrance transforms on my skin, an illusive seductive scent that I can't get enough of. I get compliments every time I wear this!” - Loanne
In the Press
“Natura needed to make this list, as it is committed to being vegan, cruelty-free, fair-trade and 100% carbon neutral. Their unique ingredients from the rainforest are all listed in full transparency, as well as how they are harvested and treated before they are packaged up and applied to our skin.”
“Brazilians know hair care. This restorative Natura Ekos Murumuru Restoring Hair Mask is made with murumuru butter and brings hair at least two points higher on the highly scientific Gisele (Bündchen) scale. In non-celebrity speak, that means less visible damage and improved elasticity, shine, and frizz control.”
“I don't know what it is about this entire line of hand creams, but every single one smells beautiful and doesn't leave a greasy residue on my hands. It also leaves the skin soft and nourished for hours.”
“…Natura & Co. is not your average beauty conglomerate. Devoted to sustainable and ethical business practices since its founding in 1969 – long before it was trendy…”
"This hand cream contains oil from fatty nuts, and is therefore incredibly moisturizing," says Rachel Nazarian, MD, a board-certified dermatologist based in NYC. "The oils also act as a barrier to prevent evaporation of natural moisture from skin into the environment, especially during dry, arid months."
“Lauded Brazilian brand Natura launched a new haircare line Lumina, that recognizes the unique beauty of every woman and focuses on individual identity…. Based on biomimetics – the method inspired by nature to create bridges between biology, technology, and biotechnology – Lumina regenerates each hair strand, rendering it healthier from the first application. Lumina’s Curly Hair Treatment System is the ultimate line of products dedicated to your ringlets to produce instant definition and hydration with intense shine – leaving the hair with natural movement and banishing frizz. Not only do these products work wonders on your hair, but they smell incredible.”
“Contrary to plastic beads, Natura’s exfoliating soaps contain seed particles to provide gentle cleansing and exfoliation, while maintaining the skin's natural hydration and stimulates cell renewal.”
our commitment to preserving the amazon
For over 20 years we have worked developing relationships with local communities, based on a sustainable economic model that generates and shares beauty and benefits for everyone involved.
Together, with the support of our customers, we have helped to preserve 2 million hectares from deforestation, tied with 34 local communities, numbering more than 7000 families, and achieved 100% carbon neutral.
sustainability runs deep in our dna
AWARD-WINNING CARBON NEUTRALITY
Our commitment to neutralizing emissions has led us to receive the United Nations Organisation’s 2019 Global Action Award. Through optimizing our own processes and supporting carbon neutral efforts outside Natura, we’ve offset over 3.4 million metric tons of carbon.
We work closely with suppliers of biodegradable packaging to find new solutions for the disposal of recyclable waste. Through a cycle of constant innovation, we’re on a mission to minimize our packaging waste until we hit zero.
ETHICAL TREATMENT OF ALL
We’ve adopted policies that are intolerant to human rights infringement. We support equitable compensation for our supplier communities and ensure ethical processes are followed all the way from the Amazon to your hands