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It all started in 1969 in São Paulo, Brazil, with our co-founder Luiz Seabra and his passion for cosmetics and the power of human connections.
Since then, our mission has been to promote a beauty experience rooted in the delicate balance between nature and science. Our innovative formulas combine the biodiversity of the Amazon Forest with the latest, greatest cosmetic technology in all our products.
Our approach has made us Brazil’s largest cosmetics multinational. We are a connected network of brands and over 6 million people, with phenomenal potential to drive change.
Today, with more than 50 years of experience, as we keep expanding, so do our efforts to spread knowledge, empower individuals, and foster positive global change.
This is what leads us to deliver exclusive, sustainable innovation in more than 2,000 products and over 7,000 formulas, 45 company-owned stores, products in 3,800 pharmacies, over 2 million Beauty Consultants around the world, and a market-leading online platform.
Our fair-trade business model is committed to honoring traditional knowledge, biodiversity conservation, and ensuring fair benefits along the production chain. That means we work closely with 44 local communities, who act as invaluable guardians of the Amazon Forest, and share part of our profits with them. This is how real beauty is cultivated: by improving the income of more than 10,000 Amazonian families.
With over two decades of dedication to the Living Amazon Forest, we've already helped protect 2 million hectares of standing forest and aim to achieve 3 million.
The new Ekos Ryos line invites you to experience sustainable perfumes enriched with bioessences from the heart of the Amazon Forest.
Bioessences are ingredients derived from nature, often botanical extracts or essences obtained from plants. Natura's innovative technology captures the very essence of the forest’s aroma, crafting the perfect balance for a fragrance.
But why Ryos? In Tupi*, Ý symbolizes river and water. The art in a single letter embodies the winding paths that lead to the essence of our Ryos.
*Indigenous peoples from Brazil.
Vegan | Organic alcohol | 30% recycled glass | Lids made from 70% plastic collected from the Amazon rivers.
