More than a beautiful speech, sustainability is part of our day-to-day business decisions. At Natura we measure all of our actions in terms of their impact on the planet. From our packaging to ingredient sourcing and operations, we strive to minimize impact on Planet Earth.

Our Sustainability Timeline


We became the first cosmetics brand in Brazil to offer refills.


We created the Carbon Neutral Program, with targets for reducing greenhouse gas emissions throughout our production chain.


We launched the Amazon Programme, aimed at directing investments to the region.


We reduced greenhouse gas emissions by one third. We launched the SOU line, with 70% less plastic.


We inaugurated the Ecopark in Benevides (PA), a business center based on the concept of industrial symbiosis and became the first publicly traded company to earn the international B Corp certificate.


Natura has been announced as a winner of the United Nations Champions of the Earth 2015 Award in the Entrepreneurial Vision category


We were recognized as the 15th most sustainable company in the world by the Corporate Knights Global 100 ranking. The announcement came at the World Economic Forum in Davos, Switzerland, on January 22. We are the only Brazilian company in the sector to appear in the survey, which happened for the tenth consecutive time. The ranking analyzed 7,500 companies from 21 countries and different industry sectors.


The United Nations Organization (UNO) recognized Natura with its 2019 UN Global Climate Action Award, the most important climate change award in the world.


Third party audits to ensure we act as we say.


Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

In 2014, we became the first publicly traded BCorp, which is considered a huge accomplishment due to the company' size. For the 3rd year Natura has been reaching the highest standards of commitment even among the BCorp community.

The B Corp certification reinforces our commitment to worldwide sustainable development.

The Leaping Bunny

Our efforts were also recognized with the Leaping Bunny seal from the English organization Cruelty Free International, another animal rights advocate. . Since 2006, we have not tested products or ingredients on animals, which does not mean that we have set aside safety and efficacy concerns. Instead, we invest in science, innovation and technology by adopting alternative methods such as 3D skin testing (developed in the laboratory).

Peta – Cruelty Free

We received the People for the Ethical Treatment of Animals (Peta) certification for not using animal testing to ensure the safety and effectiveness of our products and raw materials. We are still one of the companies listed by the Animal Hope Project (PEA), a Brazilian environmental entity that fights against animal abuse and cruelty


The UEBT Certified label is awarded to companies that meet the criteria of the Ethical BioTrade Standard.

UEBT certification standard requires business practices that respect biodiversity (the diversity of life on Earth) and reduce biodiversity loss, such as restrictions on forest cutting, protection of endangered species and pollinators such as bees, enriching natural ecosystems and reducing pesticides.  UEBT certification is also different from the ‘cruelty-free’ mark. Animal testing is outside the scope of the UEBT standard, which is focused on the ground where ingredients are grown and collected. 

Since 2018, this seal confirms our commitment of sourcing natural ingredients with respect for people and biodiversity. It also emphasizes the three pillars that guide our business: fair trade, conservation of Brazilian biodiversity and trusting relationship with the community.

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