OUR MISSION

Since 1969, Natura’s mission has been to help build a better world through our commitment to transparency, sustainability and well-being.

LIVING BEAUTY

We believe beauty is about being who you are. And appreciating others for who they are. Accepting differences. Accepting imperfection. Appreciating our wonderfully diverse world.

We believe in speaking from the heart and showing our emotions. In doing our best because we love what we do. We believe that when we take care of ourselves we can take better care of others. So, relax, enjoy a good shower, a fresh scent, the silky sensation of a delicious cream.

LIVING BEAUTY
THE GENEROUS BEAUTY OF NATURE

Hailing from Brazil, the country with the richest biodiversity on earth, we have long been committed to using Brazilian biodiversity ingredients in our products.

Our R & D scientists study each ingredient to understand how to extract the maximum benefits for skin and hair. We work directly with over 30 local communities in the Amazon region—including more than 300 families-- to help them develop sustainable business models that benefit the forest.

THE GENEROUS BEAUTY OF NATURE
BUILDING A BETTER WORLD

We see our products and operations as part of a long life cycle and we take responsibility for environmental impact from every touchpoint in the supply chain.

This commitment is what led Natura to become certified as a B-corporation. We were the first publicly traded company to do so. We believe it is the responsibility of businesses to take better care of our world.

BUILDING A BETTER WORLD
BUILDING A BETTER WORLD

The Beauty of Commitment

Our commitment is not only to the environment but to society as well. Natura has several programs in place in Brazil and Latin America that support social and cultural initiatives. Two of the most important are Instituto Natura, which supports public education, and Natura Musical which promotes Brazilian music to help preserve this important aspect of Brazilian culture.

BUILDING A BETTER WORLD