Since 1969, Natura’s reason for being has been to create and sell products and services that promote the harmonious relationship of the individual with oneself, with others and with nature.
beauty care that cares
The trajectory that made us the largest Brazilian cosmetics multinational began in 1969, with a small shop, born from two passions: cosmetics and relationships.
From day one, we have built a business with the mission of providing harmonious relationships of the individual with oneself, with others and with nature.
In 2019 we celebrated our 50th anniversary with a very successful history. We started our international operations 37 years ago. First in South America, then France, and in the United States.
Today, we deliver exclusive and sustainable innovation by combining the power of nature and state-of-the-art science, in more than 2,000 products and over 7,000 formulas, 45 company-owned stores, products in 3,800 pharmacies and a market leading online platform. We accelerate innovation and make it viable, confident that together we can make the world more beautiful.
Life is a chain of relationships. Everything is interdependent. Valuing relationships is the foundation of the great human revolution.
Striving for improvement develops individuals, organizations, and society. Commitment to the truth is the route to enhance quality in relationships. The greater the individual diversity, the greater the wealth and vitality of the whole. The pursuit of beauty should be free of preconceived ideas and manipulation. Value and longevity are connected to the ability to contribute towards sustainable development.
THE GENEROUS BEAUTY OF NATURE
Hailing from Brazil, the country with the richest biodiversity on earth, we have long been committed to using Brazilian biodiversity ingredients in our products.
Our R & D scientists study each ingredient to understand how to extract the maximum benefits for skin and hair. We work directly with over 30 local communities in the Amazon region—including more than 300 families-- to help them develop sustainable business models that benefit the forest.
BUILDING A BETTER WORLD
The Beauty of Commitment
Our commitment is not only to the environment but to society as well. Natura has several programs in place in Brazil and Latin America that support social and cultural initiatives. Two of the most important are Instituto Natura, which supports public education, and Natura Musical which promotes Brazilian music to help preserve this important aspect of Brazilian culture.
Natura is founded by Luiz Seabra and opens its first in store in the traditional Oscar Freire shopping street in São Paulo.
Launch of the Truly Beautiful Woman campaign, encouraging women to discover and value their own beauty at every age.
First association with traditional communities in the Amazon region.
Brand headquarters moved to a new complex in Cajamar - São Paulo.
Launch of Natura Musical program to support Brazilian music and culture.
Launch of Paris operations.
Introduction of ecologically correct refill packaging made from green plastic, which is made out of sugarcane ethanol.
Instituto Natura, a non-profit organization, is established, committed to working to improve the public basic education.
Natura Amazon Innovation Center opens in Manaus, aiming to expand the company´s presence in the Amazon region and drive local development.
Acquisiton of Aesop.
Inauguration of Ecoparque in the Amazon region and Natura became the largest and first publicly traded company to attain B Corp sustainability certification.
Natura awarded U.N.Champions of the Earth prize.
Natura opens its first store in Brazil an another one in New York.
Acquisition of The Body Shop, the iconic British cosmetic company known for its activism in various causes, ranging from banning animal testing, through the promotion of the UN Sustainable Development Goals to humanitarian aid for refugees.
Natura receives The Leaping Bunny seal, granted by Cruelty Free International to brands that do not test on animals. Together, Natura, Aesop and The Body Shop become Natura&Co, a global cosmetics group committed to cruelty-free beauty and ethical business.
In the year Natura completes its 50th anniversary, Natura&Co acquires Avon creating the fourth-largest pure-play beauty group in the world and a major force for good in the industry.