Our Mission

Since 1969, Natura’s mission has been to help build a better world through our commitment to transparency, sustainability and well-being.

  • Living Beauty

    We believe beauty is about being who you are. And appreciating others for who they are. Accepting differences. Accepting imperfection. Appreciating our wonderfully diverse world.

    We believe in speaking from the heart and showing our emotions. In doing our best because we love what we do. We believe that when we take care of ourselves we can take better care of others. So, relax, enjoy a good shower, a fresh scent, the silky sensation of a delicious cream.

  • The generous beauty of nature

    Hailing from Brazil, the country with the richest biodiversity on earth, we have long been committed to using Brazilian biodiversity ingredients in our products.

    Our R & D scientists study each ingredient to understand how to extract the maximum benefits for skin and hair. We work directly with over 30 local communities in the Amazon region—including more than 300 families-- to help them develop sustainable business models that benefit the forest.

  • Building a better world

    We see our products and operations as part of a long life cycle and we take responsibility for environmental impact from every touchpoint in the supply chain.

    This commitment is what led Natura to become certified as a B-corporation. We were the first publicly traded company to do so. We believe it is the responsibility of businesses to take better care of our world.

  • Building a better world

    The Beauty of Commitment

    Our commitment is not only to the environment but to society as well. Natura has several programs in place in Brazil and Latin America that support social and cultural initiatives. Two of the most important are Instituto Natura, which supports public education, and Natura Musical which promotes Brazilian music to help preserve this important aspect of Brazilian culture.

  • 1969

    Natura is founded by Luiz Seabra and opens its first in store in the traditional Oscar Freire shopping street in São Paulo.

  • 1990

    Launch of the Truly Beautiful Woman campaign, encouraging women to discover and value their own beauty at every age.

  • 1999

    First association with traditional communities in the Amazon region.

  • 2000

    Brand headquarters moved to a new complex in Cajamar - São Paulo.

  • 2004

    IPO Bovespa.

  • 2005

    Launch of Natura Musical program to support Brazilian music and culture.

  • 2006

    Launch of Paris operations.

  • 2010

    Introduction of ecologically correct refill packaging made from green plastic, which is made out of sugarcane ethanol.

  • 2011

    Instituto Natura, a non-profit organization, is established, committed to working to improve the public basic education.

  • 2012

    Natura Amazon Innovation Center opens in Manaus, aiming to expand the company´s presence in the Amazon region and drive local development.

  • 2013

    Acquisiton of Aesop.

  • 2014

    Inauguration of Ecoparque in the Amazon region and Natura became the largest and first publicly traded company to attain B Corp sustainability certification.

  • 2015

    Natura awarded U.N.Champions of the Earth prize.