Firmer skin = healthy skin: a skin with even tone, that is well hydrated and looks well cared for at any age. 

Firmer skin begins to run out when the natural production of collagen decreases. As the years go by, the levels of this protein start to decrease, resulting in the appearance of expression lines and wrinkles, as well as increased sagging. According to dermatologists, the levels of this protein starts to drop at around the age of 30 - or a little later if you are lucky.

Naturally produced by the organism, collagen is an essential protein for maintaining the firmness and elasticity of the skin. So, the secret to maintaining this natural tensor effect for many, many years, is to keep the natural collagen production high.

Immediate lifting effect

You can adopt a beauty routine that stimulates the production of collagen, such as the Natura Ultimate Firmness & Elasticity Routine, a 5-step skincare daily routine that boosts natural collagen production by up to 8x and creates an immediate lifting effect.

This routine contains 2 specific treatment serums for your skin:

1. Intensive Firming Serum: restores the skin's firmness and elasticity. Over time, it also smoothes out wrinkles and lightens your skin. This serum is formulated with the super concentrated Brazilian biodiversity ingredient Jatobá, saccharides, and hyaluronic acid. 

You're about to find out the Jatobá is your next best friend and a great ally when it comes to firmness and elasticity concerns. It increases the natural production of both collagen and elastin fibers by up to 146%. 

Saccharides have a tensing effect on the deepest layers of the skin, reinforcing their firmness.

Hyaluronic Acid, a high-performance ingredient, helps stimulate skin filling while maintaining skin's hydration. 

2. Smoothing Eye Contour Serum: is an easy-to-apply emulsion with a higher concentration of active ingredients than other ordinary cosmetics treatments. 

The concentrated Jambu Extract relaxes the collagen and elastin fiber micro tensions that cause wrinkles and expression lines. It is also formulated with hyaluronic acid, which brightens the appearance, and improves the firmness of your eyelids. 

The combined use of all the Ultimate Firmness & Elasticity Routine reduces existing wrinkles and expression marks and the appearance of new ones.