This shampoo has a creamy texture and purple pigments that cleanse hair while neutralizing yellow undertones and protecting color. Its formula, containing Mumurumu butter and Amazon Castanha oil combined with Pró-Teia biotechnology, helps restore hair from the inside out, providing strength and nutrition to the hair. Benefits:
Intense anti-yellowing effect for blond or grey hair
Cleans hair and makes it softer
Hair is stronger, brighter and shinier
Hydrated, soft and shiny looking hair
Anti yellowing effect (without drying hair)
Anti-brassiness treatment effect
*Proven results in instrumental test with only 3 applications
Blond (natural, colored, bleached, highlighted) or gray hair tends to be more dry and fragile. Due to external factors, such as exposure to UV rays, pollution, chlorinated pool water, the sea, etc., the hair fiber, already weakened, can oxidize and change color, causing yellow or green highlights on the hair.
In order to neutralize these brassy undertones and give the hair a luminous color, the Natura Lumina line for blond or gray hair provides an anti-yellowing effect thanks to the presence of neutralizing purple pigments. To be used on an occasional basis, alternating with your usual hair care line. Apply Lumina care for blond or grey hair only when the hair begins to show yellow highlights, and at the earliest 2 weeks after coloring or bleaching the hair.
When your hair has yellow undertones, apply the Anti-brass color care shampoo to damp hair, massaging it in strand by strand.
Rinse thoroughly. Use once a week.
For a more intense ashy effect, complete your ritual with the Multi-benefit anti-brass leave-in treatment.
A special composition that combines technology and nature to take care of blond or grey hair. Pró-Teia Biotechnology: Natura has reproduced in the laboratory a protein similar to spider webs, both ultra-resistant and ultra-flexible. A technology capable of restoring the hair fibre from the inside, recharging each area of the hair with protein in a targeted manner, according to its level of damage.
Duo-Neutralizing Active: Purple particles that penetrate the hair fiber and are sealed inside, forming a fortifying microfilm that restores color and neutralizes yellow or green undertones in blond or gray hair.
Amazonian Murumuru Butter: intensely repairs hair and restores suppleness.
Amazonian Castanha Oil: Has nourishing properties for hair strands.
Formulated Without: parabens, phthalates, propylene glycol, mineral oil, PABA, petrolatum, triclosan, DEA and animal ingredients.
Frequently Asked Questions
Does the Anti-Brass Blond and Gray Shampoo have sulfate?
Yes. This shampoo has sulfate in it. Natura only uses safe ingredients according to the most current scientific criteria. It is important to know that sulfate is not a villain, it does not hurt the hair when combined with moisturizing ingredients in the formulation. It is an ingredient with high cleaning power, mainly responsible for removing impurities and dirt from the threads.
What is the Pró-teia Biotechnology?
We identified that the spider web protein and hair protein have the same design, revealing a unique similarity between them. Then, it can connect with the hair and promote a protein repair, with a specific focus on each damaged area of the hair fiber. We reproduced the web protein in the laboratory and then we created a new advanced technology for hair treatment: Pro-web Biotechnology. This protein acts deeper, truly filling the hair fiber, from the inside out. And it is a smart filling, according to the hair damage. Neither more nor less. The results? Healthy hair since the first application. Precision hair treatment, that is, it repairs different levels of strand damaged, treating each damaged differently. Truly regenerated hair. No tricks.