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restore your hair from the inside out with nature's help.

Nourish each strand from roots to ends with Natura's exclusive protein-building biotechnology. Whether your hair is curly, straight, dry, or chemically-damaged, our treatments will have you showng off stronger, healthier hair in just a few washes.

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Nourish each strand from roots to ends with Natura's exclusive protein-building biotechnology. Whether your hair is curly, straight, dry, or chemically-damaged, our treatments will have you showng off stronger, healthier hair in just a few washes.

natural origin formulas

For over 50 years, we’ve worked with local experts to tap into the Amazon’s biodiversity. Our formulas are infused with powerful benefits found only in the fruits, nuts, and oils of the Brazilian rainforest.

VEGAN & CRUELTY FREE

Our products are never tested on animals and meet standards over and above legal requirements.

SUSTAINABLY SOURCED

All of our natural-origin ingredients are sourced responsibly and ethically, with preservation of the Amazon forest and its peoples’ heritage as a priority.

ECOLOGICAL PACKAGING

Our environmentally-friendly design process applies the 4Rs approach to packaging — recyclable, recycled, renewable and refills.

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our best selling hair care products

Customer says
Customer says

WHAT OUR CUSTOMERS SAY

“This truly saved my hair! It smells delicious, it leaves my hair soft, healthy, shiny, everything someone can wish for! It is the only product I trust, I bring it EVERYWHERE.” - Maru

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our commitment to preserving the amazon

For over 20 years we have worked developing relationships with local communities, based on a sustainable economic model that generates and shares beauty and benefits for everyone involved.

Together, with the support of our customers, we have helped to preserve 2 million hectares from deforestation, tied with 34 local communities, numbering more than 7000 families, and achieved 100% carbon neutral.

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sustainability runs deep in our dna

AWARD-WINNING CARBON NEUTRALITY

AWARD-WINNING CARBON NEUTRALITY

Our commitment to neutralizing emissions has led us to receive the United Nations Organisation’s 2019 Global Action Award. Through optimizing our own processes and supporting carbon neutral efforts outside Natura, we’ve offset over 3.4 million metric tons of carbon.

WASTE-MINIMIZING PROCESSES

WASTE-MINIMIZING PROCESSES

We work closely with suppliers of biodegradable packaging to find new solutions for the disposal of recyclable waste. Through a cycle of constant innovation, we’re on a mission to minimize our packaging waste until we hit zero.

ETHICAL TREATMENT OF ALL

ETHICAL TREATMENT OF ALL

We’ve adopted policies that are intolerant to human rights infringement. We support equitable compensation for our supplier communities and ensure ethical processes are followed all the way from the Amazon to your hands

more than just hair care

From skincare to haircare, we offer everyday essentials made sustainably with Brazilian biodiversity ingredients.

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FREQUENTLY BOUGHT TOGETHER