What is important to you when you shopping during this season of the year?

Through the month of November, we invite you to care about the brands you are buying from. And all the decisions involved before the final product arrives in your hands.

This year, Natura proposes a way for you to save while generating a positive impact. Good for you, good for the community, and good for the planet. We are changing our Black Friday to "Natura Friday" which will reinforce and strengthen our commitment to positive impact and opportunities that transform.

Natura believes that people and planet go together and that we cannot choose between one or the other- our way of moving forward is together. We believe in values of diversity. Natura's business model already supports and creates positive impact through our certified fair-trade practices, our work in the Amazon forest empowering the communities and conserving the environment.

As we approach the month of November, we are acknowledging that we ourselves can and should do more, therefore we are increasing our local support to embrace diversity and all voices collectively who fight for a more just world. As a part of our pledge to take action, Natura has donated to Outdoor Afro and Black Women's Wealth Alliance.

We invite you to join this movement. Throughout the month of November, Natura will donate $3.00 per e-commerce order to one of two organizations* that customers will pick at checkout.

We strongly believe in the value of life, the idea that everything is interconnected, and we can all be agents of change.

Natura Friday. Your purchase matters to someone's world.