From greater knowledge, wiser choices emerge. This is happening in all areas of life, including beauty. One prominent trend we can see in the beauty industry is the concept of "clean beauty." Do you know what the proposal behind this "clean" beauty revolution is?

It consists of offering non-toxic products that do not contain a long and ever-growing list of ingredients that are harmful to health. At Natura this is already the reality- we have been following this path for the last 50 years. 

Nature + technology is our way of making clean beauty. What does this mean? Proprietary technology that combines Brazilian bioactives and the best performing ingredients. We research ingredients from nature that provide cosmetic benefits for face, body, and hair and combine them with the best performing science ingredients. We chose only 100% vegan ingredients. In our laboratories, we test the effectiveness and safety of all other raw materials used in manufacturing our products. 

Every one of these choices is due to our purpose of helping you care for your beauty with effective products that are safe for your health, on top of the results you are looking for - whether it is radiant skin, ultra-hydration, oiliness control, or signs of aging reduction, for instance. 

Natura's beauty is beauty that takes care of you, for others, and for the planet. This triple care guides us and is the main reason why we bring clean beauty into your life, combining nature and technology to create beauty from the Amazon for the world while respecting and also carrying for the forest.

Now, more than ever it is essential to care for each other and for the planet.